Made to Play is a suite of free tools and resources developed and disseminated by Nike to empower coaches and leaders to deliver programmes better suited to women and girls, who drop out of sport at twice the rate of boys and have fewer sport opportunities overall. I worked as a researcher looking to better understand the usage, value and potential of Nike’s current suite of Made to Play resources in order to provide Nike with insights and findings on how the next iteration of resources can better meet coaches’ needs (and therefore prompt real, positive change).

In the spring and summer of 2024 I had the privilege of being the senior copywriter on On AG’s Impact Progress Report. Working with the in-house ESG team, I was responsible for collating all relevant materials and, from that, teasing out the most compelling storylines and illustrative facts and figures. I worked together with a brilliant designer to make sure that the copy and the design of the final piece brought to life the great innovation work underway within this major sports brand.

For over a year I was a part-time, freelance sub-editor for The Telegraph, covering the online news across all sections: politics, environment, business, sport, lifestyle, culture, etc. This was a fast-paced role, often treating breaking news, ensuring that all articles were clear, concise and consistent with the house style of this reputed and leading publication.